Are you in the dark about Optical Brighteners? #Giveaway

Remember black lighting?

And the oohs and ahhs of your whites lighting up?

Well, it turns out that optical brighteners, while fun in black light... really aren't good for us or our environment. Optical brighteners are common chemicals in laundry detergents that are deposited on to your clothes during the wash cycle.  They create the illusion of cleaner, brighter, whiter clothes.

But optical brighteners are not biodegradable.  They are also toxic to some marine life. And when mixed with sunlight, can produce a skin rash on individuals with sensitive skin.

To learn more about optical brighteners, watch this short video -





The Test:

Using two identical organic cotton shirts, wash one in conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent (that does not contain optical brighteners).

Free from dyes, synthetic fragrances & optical brighteners!
A plant derived cleaning agent with triple enzymes that lifts dirt & grease. 

As you can see, the photo on the left shows two identical t-shirts.  The t-shirt on the left, was washed with a laundry detergent containing optical brighteners, while the t-shirt on the right was not.  Picture two shows you how the t-shirt on the left glows in black light.

Seeing is believing!

Find out which list your laundry detergent is on!

Contain optical brighteners:
Gain Liquids (all versions)
Gain Powders (all versions)
Ivory Snow Liquid
Ivory Snow Powder
Tide Liquids (all versions)
Tide Powders (all versions)
Tide Tablets (all versions)
Fab (all versions)
Ajax (all versions)
All laundry products made by Colgate-Palmolive
Arm & Hammer Liquid (all versions)
Arm & Hammer FabriCare Powder (all versions)
Arm & Hammer Fresh 'n Soft Fabric Softener (all versions)
Arm & Hammer Super Washing Soda
Surf Liquid (all versions)
Yes (all versions)
All Dial Laundry Products including:
Purex Powder (all versions)
Purex Liquid (all versions)
Purex Fabric Softener (all versions)
Purex Baby (all versions)

Don’t contain optical brighteners: 

- Cheer (liquid and powder) 
- Cheer Free 
- Exchange Select Cold Water Wash 
- All Detergent Free Clear 
- Country Save Liquid Detergent 
- Allens Laundry detergent (power and liquid) 
- Bi-O-Kleen Laundry Detergent (powder and liquid) 
- Charlie's Soap (powder and liquid) 
- ECOS Free and Clear Laundry Detergent 
- Mountain Green Liquid Laundry Detergent 
- Nature Clean (liquid and powder) 
- Oxy-Prime Powder 
- Planet Ultra (liquid and powder) 
- Seventh Generation Laundry detergents 
- Sportwash 
- Sun and Earth Liquid 
- Surf Powder (not Surf Liquid) 
- Washeze 
- Woolite, original and dark

Giveaway:

Here`s your chance to WIN a laundry package from Seventh Generation containing laundry detergent, fabric softener and stain remover!  Simply follow the Rafflecopter steps to enter.  

Winner must be a Canadian Resident and over the age of 18.  The winner of the giveaway has 48hrs to respond by email or another winner will be selected.

Giveaway closes Friday, September 13th at 12:01am MST.

a Rafflecopter giveaway

Do your part for a toxic free generation by using Seventh Generation products!  Future generations will thank you!

Good Luck!

*I am a Seventh Generation Ambassador!  Over the year I hope to enlighten you about the benefits of using greener products.  Strive for a toxic free generation because it matters!*